kama.ai mentioned in 2022 Gartner® Maverick* Research: Time to Turn Down VoC and Turn Up VoS


According to this Gartner report, “technology companies spanning consumer products and often B2B solutions (like human resources solutions, financial services, cyber-physical and solutions leveraging AI/ML) must rein in VoC before it runs amok. They must listen more carefully to the ever-changing social movements targeting tech companies known as the voice of society (VoS).”

kama.ai is pleased to have been mentioned in the recent Gartner report “Maverick* Research: Time to Turn Down VoC and Turn Up VoS”.

This image is created by Kama AI and is not a part of the Gartner research.

In the report, they state: “In the case of the digital divide, if you are seeking to enter a new customer segment, turn down your current VoC if driven by big data solutions and methods to an ambient noise level. Then increase the volume of ethnographic data and synthetization of new societal segments. For example, kama.ai, a low-code AI emotional intelligence solution focused on delivering low-data-literacy solutions for diverse populations, can help to turn ethnographic data through natural language words to document conversation journeys to infer complex meanings behind the literal typed or spoken words. The company began using the AI to augment parts of healthcare assistance for indigenous people of Canada, which is missing from many VoC solutions that rely on missing big data components.”

On August 15th, kama.ai released a white paper, “Attract and Retain Employees and Customers with Well-Executed ESG Strategies” discussing how well-executed ESG (Environmental, Social, and Governance) strategies can attract and retain employees and customers. This whitepaper analyzes the value of investing in progressive ESG and DEI (Diversity, Equity, and Inclusion) initiatives. Furthermore, we investigate how technology can play a role in capturing and speaking to the Voice of Society when developing and executing these initiatives.

If you would like to read the full whitepaper, click here.



Gartner, “Maverick* Research: Time to Turn Down VoC and Turn Up VoS”, Barika Pace, Kaustav Dey, August 3, 2022.

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