Episode Ten with Scott Campbell

Brian Ritchie, kama.ai, Felicia Anthonio, #KeepItOn coalition, and Dr. Moses Isooba, Executive Director of UNNGOF for Forus Workshop on AI Activism

Episode 10: Responsible AI in education, critical thinking, and the role of the human in the loop, with Scott Campbell, Professor of Marketing, Seneca College

In this episode of Responsible AI in Action, Charles Dimov is joined by Scott Campbell, Professor of Marketing at Seneca College, to explore how AI is being responsibly integrated into the classroom and what that means for students, educators, and the future of work.

Scott shares hands-on examples from his research and teaching, including how AI can act as a thinking partner for professors and students, while still preserving human judgment, agency, and accountability. The conversation addresses common concerns around cheating, hallucinations, and overreliance on AI, and reframes AI as a tool that can strengthen critical thinking rather than replace it.

From designing assignments that get students off screens and into real-world conversations, to teaching media literacy and evaluation frameworks like the CRAP model, this episode highlights how responsible AI adoption in education depends on transparency, guardrails, and human oversight.

Watch the full episode now:

Key themes include:

  • How AI is being responsibly integrated into marketing education

  • Using AI as a thinking partner, not a shortcut or crutch

  • Establishing guardrails for student use of generative AI

  • Teaching critical thinking, judgment, and media literacy alongside AI tools

  • When hallucinations can be a risk, and when they can support creativity

  • What “human in the loop” means in an educational context

  • Preparing students for a future where initiative, judgment, and accountability matter more than ever

Whether you’re an educator, a student, or a leader thinking about AI readiness, this episode offers a grounded perspective on how responsible AI can enhance learning while keeping humans firmly in control.

🎧 Listen now to explore what responsible AI in education looks like in practice.

Learn more about Scott Campbell Professor of Marketing, Seneca College
Follow on LinkedIn: Scott Campbell

 

 

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