Episode Eight with Martin Waxman

Brian Ritchie, kama.ai, Felicia Anthonio, #KeepItOn coalition, and Dr. Moses Isooba, Executive Director of UNNGOF for Forus Workshop on AI Activism

Episode 8: Responsible AI, creativity, and the fear of becoming obsolete (FOBO), with Martin Waxman, MCM, APR

Adjunct Professor – Schulich School of Business, York University | Associate Director – Future of Marketing Institute | Instructor – McMaster-Syracuse Master of Communications Management | President – Martin Waxman Communications

They explore why responsible AI and ethics need to be baked into every stage of modern marketing and communications, rather than added at the end. Martin shares how unintended consequences, reputational risk, and loss of trust emerge when organizations treat AI as a shortcut instead of a tool that still requires human judgment, creativity, and accountability.

From the danger of “AI slop” and low-attention content to treating content as a true asset, this conversation highlights the importance of human ideas, subject matter expertise, and a clear sense of value. Martin also unpacks FOBO – the fear of becoming obsolete – and how marketers can respond by staying curious, flexible, and actively engaged with new tools.

Watch the full episode now:

Key themes include:

  • Why responsible AI and ethics must be built in from the very beginning of any marketing initiative

  • A practical decision-making lens: considerations, consequences, and obligations

  • The risks of “AI slop” and low-attention copy, and why content quality still matters

  • Treating content as an asset with different value levels, from high-impact thought leadership to simple utility copy

  • The role of human judgment and subject matter experts in evaluating and elevating AI-generated work

  • FOBO (fear of becoming obsolete) and how curiosity and continuous learning help marketers stay relevant

Whether you are leading marketing strategy, working hands-on with AI tools, or guiding teams through change, this episode offers a grounded perspective on keeping humans at the center of AI-enabled work.

🎧 Listen now to explore how responsibility, ethics, and human creativity can coexist with AI in modern marketing.

Connect on LinkedIn: Martin Waxman 
Adjunct Professor – Schulich School of Business, York University
Associate Director – Future of Marketing Institute
Instructor – McMaster-Syracuse Master of Communications Management
President – Martin Waxman Communications

 

 

back