“Throughout the past years, society has seen a shift in values. There is an increased desire by companies to demonstrate their social responsibility. In effect ESG to attract employees and retain them, has become an increasingly important strategy. This demand for a deeper organizational connection is guiding these customer and employee feelings towards enterprises. “When stakeholders do feel connected, customers are more likely to purchase, more employees want to stay with their employer and all audiences engage in more positive advocacy on behalf of the company” (Gartner®, 2021). Notably, since the COVID pandemic, employment has seen a great decline in the form of the Great Resignation “with almost 47 million people leaving their jobs voluntarily in 2021. It is likely COVID-19 provided a unique window and space for many to re-evaluate their personal priorities and career options, empowering individuals to voice their challenges and frustrations at work instead of accepting the status quo” (Liu, 2022). Today, the social actions companies take, as well as how they support their own employees with Diversity, Equity and Inclusion (DEI) or their broader effort Environmental, Social and Governance (ESG) policies, also have an immense impact on employer or consumer appeal.
“Attract and Retain Employees and Customers with Well-Executed ESG Strategies” is kama.ai’s whitepaper which breaks down and analyzes various concepts. It looks at DEI (Diversity, Equity, and Inclusion), ESG (Environment, Social, and Governance), and VoS (Voice of Society), to analyze their importance in the market today. It is important to be able to communicate your social responsibility initiatives properly and sustainably to employees, customers, and relevant stakeholders. Now, with growing unique technologies, taking advantage of available tools is key to leveraging cost-effective and cost-efficient automation. ESG to attract employees should be one of the clear and easy strategies that companies take to bring on, engage, and retain their productive workforce.
Click here to read the whitepaper.